Recipe inspiration with Lotus Biscoff spread
Lotus Biscoff promoted their popular spread in the Bring! App for four weeks in a targeted campaign. The inclusion of recipe ideas proved to be particularly effective, while continuous optimizations further improved the results with each flight. More details about the campaign can be found here:
Results
2 million
impressions were recorded during the campaign period.
0.77 %
was the average engagement rate.
17'192
engagements were measured in total.
1 month
the term was: from 02.10. to 29.10.2025
Region
The campaign was played out in Switzerland.
“The campaign in the Bring! app allowed us to present Biscoff spread in an innovative and engaging way within a relevant environment. Through continuous optimizations in the campaign setup and the integration of inspiring recipe ideas, we were able to increase brand awareness and directly reach our customers during their shopping planning. We are thrilled with the outstanding results and the high level of interaction achieved through this partnership.”
Sponsored Product
With the Sponsored Product, the Biscoff spread was seamlessly integrated into users' shopping planning. This ad format is one of the standout features within the Bring! app, appearing directly when users create their shopping lists. The spread appeared as an attractive product tile, making it immediately visible. When terms like "bread" or "butter" were entered, the Biscoff spread appeared and could be added to the shopping list with a single click.
Keywords: bread, butter, guetzli
Category: Ingredients & Spices
Engagement Action
The Sponsored Product also included an engagement action featuring product information and a link to a recipe using Biscoff spread. By clicking on the recipe, users could directly find inspiration for using the product and add the necessary ingredients to their shopping list. This provided users with an additional incentive to use the spread.
Sponsored Recipes
To inspire Bring! App users for their weekly shopping, several sponsored recipes, such as the "Biscoff Sheet Cake," were featured in the Inspiration Stream. The recipes significantly increased attention for the Biscoff spread. Users could view all relevant recipe details and directly add the necessary ingredients to their shopping list. This effectively showcased how versatile the spread can be used in various recipes.
Sponsored Channel
The ad format "Sponsored Channel" offers prominent placement, perfectly tailored to the promoted product. Under the title "Baking with Biscoff," the Biscoff spread was highlighted at the top of the Inspiration Stream. With one click on the appealing tile, users were taken to a selection of creative recipes showcasing the versatile use of the spread. This targeted placement increased the product's visibility and inspired users to use the spread not only for breakfast but in a variety of recipes.
Conclusion
The campaign for the Biscoff spread achieved remarkable results, largely due to a key factor: the targeted use of recipes in the Sponsored Channel. This approach was crucial in boosting brand awareness and user engagement. Another critical factor was the continuous optimization of the campaign, which led to increasingly better results with each flight. With an exceptional engagement rate of 0.77% (compared to the benchmark of 0.1% – 0.5%), the campaign far exceeded expectations. The campaign in the Bring! app impressively demonstrated how targeted placement and ongoing optimization can sustainably increase engagement and brand perception.
